Get professional marketing translation services with the help of Language Direct. We also provide all other types of translation and interpreting services anywhere in London.
Do You Need Marketing Translation Services ?
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If you’re company is thinking of going global or hitting local markets, then you must be considering getting help from a professional linguist. This is a great first step in such a big move. Many companies fail to realize that language and cultural barriers can affect people’s opinion of the products and services that are being sold. Surprisingly, it is not just the newcomers who make this mistake. Huge global companies such as Coke, Pepsi and Honda have made marketing translation mistakes in the past.
Marketing Translation Services
As a company, being consistent with your brand, slogan and message is important. These can all be altered by a single word during translation. A witty slogan can suddenly become embarrassing and senseless if incorrectly translated. Worse, they can also become offensive to locals of the community or might be against their culture, religion and beliefs.
The cost of a failed marketing translation job can be thousands to millions. Imagine commercials that have already been shot and edited, ads that have already been printed, cost of labor, raw materials, talent and overhead. Most of all, think of the perception that consumers have already formed about your company because of this fail.
Because the essence of marketing is a combination of the product you are selling, its price, promotion and advertisement, and the right place where to sell it, hiring an effective translation is essential when targeting a new audience abroad (or possibly a different local area).
Keep in mind that marketing translation services may include any of the following items:
- Print and online advertising translation
- Ad and email campaigns translation
- Websites Translation
- SEM localization
- Social media translation and monitoring
- Collateral translation
- Public relations materials translation
- Packaging translation
- Direct mail translation
Most likely, your current marketing and advertising materials will most likely not capture your new audience. Make sure your translator can do the following:
- Review your marketing materials and prepare the English content to effectively translate as you localize the product.
- Create multilingual marketing briefs, as well as include other approach like transcreation or custom copywriting.
- Be creative in adapting branding, graphics and concepts to the culture and language of the new market.
- Create an ad for each language market.
Here’s an example of an international ad from a big brand:
http://youtu.be/yRqUTA6AegA
Contact Language Direct today and inquire about our marketing translation services.
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