Get the best advertising translation services and other professional language services from Language Direct.
Going global – and tapping local markets – is no easy task for any company. International communication for global target markets must be in their native language and is culturally appropriate. Advertising is key to introducing your products or services to a new market.
Advertising translation services – and also marketing translation – is not just simply translating text to the target language. Transcreation is a creative way to translate marketing and advertising materials. Making sure your message is understood entails preserving the subtleties, the wordplay, the jokes that bring and ad to life. Your new, ad needs to sound like its written in the mother tongue.It must have the same impact as the original ad in the source language. The tone of the message must be the same. Needless to say, this is not an easy task.
From here on there are many marketing translation challenges, especially with the advancement of technology. With the rise of the popularity of smartphones, tweeting, texting, social media, photo blogging as well as easier access to the internet, consumers have more access to global media services. Everything is literally a click away.
Advertising Translation Services
However, not all bilingual speakers or translators qualify to do advertising translation services. As every industry uses special terminologies, every company tends to use words that are specific to their brand and slogan.
Additionally, here are some examples of materials used for advertising translation services:
- websites
- product brochures and catalogues
- ad copies
- multimedia sales presentations
- signages
- packaging information
- marketing text messages and emails
- magazines, including e-zines
- commercials
- business cards
- press releases
Finally, the success of a translated ad ultimately lies on a quality and experienced translator who can provide results. There are countless of marketing translation mistakes made by big global companies such as Pepsi, Honda and Coke. These marketing translations gone wrong may sound funny at first, but for the company who made the mistake, it could spell thousands to millions in revenue lost.
Watch some “epic” advertising fails below:
Convey the right message to your target markets. Hire the best translators in London through Language Direct for your advertising translation services needs.
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